Ideas into experiences

Complex technology.
Made tangible.

I'm Simon Ridd. I build tools and experiences around AI, customer experience and software.

Explore projects

Interlocking curves of smoky green glass and brushed metal, framing three windows into the work.

01Demo PhoneSign in to project 02Relay Migration StudioView presentation 03From SDD to AVA creationView presentation

01 / 03 A window into the work

A few things I've been building.

Selected projects / 03

01Interactive experienceDemo PhoneA phone-shaped window into customer experiences.Sign in to project 02Product walkthroughRelay Migration StudioExplore how configuration moves from a clear plan to a checked result.View presentation 03Two connected storiesFrom SDD to AVA creationFollow a voice assistant from specification to evaluation.View presentation